God bless the Internet where anybody can create a website in just a weekend.
Setting up a website is the easy part: buy your domain name from a hosting company, access the hosting companies c-panel, install WordPress, select your favorite theme, upload it, install a few plugins, write the first blog post and BAM. You’re ready to go. Suckers spend thousands of dollars to learn/outsource that information.
I was once the sucker who paid someone else to build my site.
When a couple of friends and I came up with the idea for our first website. We all thought the hardest part of starting the business would be the web design. We majorly overpaid a young designer to handle that task. The easy part for us was selling; my friends and I were professional door knockers, we could sell anything.
The first person I charmed with my sales technique was an investor. He put the money down to start our new business venture. The green light was lit. Our web guy put together a few power point slides to present our idea and we pre-sold membership packages for our online product to over 200 businesses in a matter of three months.
Companies liked our idea.
As we got closer to the official launch date our web developer started pushing back design deadlines by 2 weeks, then 4 weeks. We were proactive and sought out other web designers but their rates exceeded our budget and we couldn’t afford them. Also, our original designer kept promising us he could do it. A few months later everything had fallen apart. We were out of cash, businesses were pissed off, our investor was even more pissed off and my business partner ripped off my credit card.
I was angry, lost and high on drugs. That’s when I discovered I love writing… I decided to sell the house I had bought while I was in college for some reserve money so I could start writing a book. I also started my first FREE blog www.bisanzy.wordpress.com. I talked about my addiction to Xanax and various other drugs you can get hooked on after a serious car vs. my motorcycle accident, a good settlement, a couple failed businesses and girl problems. I was vulnerable, put my feelings out there, and it felt good just to do so. That blog caught the attention of my girl, Jody Lea. She believed in me to the fullest. She believed I was going to be a rich and famous author/speaker. She believed, I believed, we just knew I had to create something that would get us there.
I decided to shut down my free blog and focus on learning web design. I paid a mentor $5,000 to teach me the Web, inside and out.
The first, and most difficult task was creating a product.
I was brainstorming product ideas when Jody Lea said, “Let’s take this course for Neuro-Linguistic Programming.”
Wiki says: Neuro Linguistic Programming is an approach to communication, personal development and psychotherapy created by Richard Bandler and John Grinder in California, United States in the 1970s. Its creators claim a connection between the neurological processes (“neuro”), language (“linguistic”) and behavioral patterns learned through experience (“programming”) and that these can be changed to achieve specific goals in life.
I said, “You can, I’m not really into it.”
After a serious motorcycle accident in my early 20s, I’ve spent a lot of hours with $300/hr therapists, and they didn’t help me at all, in fact it seemed like most therapists had just as many problems as I did. Some had more. Two were awesome (I later learned my favorite counselor used hypnosis on me), but the others just prescribed a pill, and labeled my pains into excuses that could get me out of anything. I could have murdered somebody and people would have said, “Oh, it’s all because of an accident he was in.”
I felt therapy had opened up that victim. I thought NLP meant dealing with other victims so I wasn’t interested. Jody Lea signed up for the full 14-day course. I signed up for the 7-day course to appease her and because it was in Miami, Florida.
Two days into that course I had my credit card out paying for the rest of the course, the continuing education, and a t-shirt.
The course was addictive, we would learn about something like phobias. Then we we would learn a step-by-step phobia cure. Just to make sure we got it, we were given a phobia cure script to follow, and with that script I helped Jody Lea overcome her serious phobia of needles.
We learned another technique called Parts Integration. Basically you identify with something negative in your life, like say procrastination. You then ask procrastination of its higher intention for you… because in NLP you learn that every negative part of you has a positive intention. When it comes to finding the higher intention of procrastination, it can be surprising to hear people say things like, “Protection.”
It just doesn’t make sense that when you procrastinate; you do it to protect yourself from something. It’s hard to imagine that negative things like depression, anger, stress, and anxiety could have a higher good intention for you. But they do, every part of you serves a purpose for your survival. The problem is that sometimes parts can become over protective and damaging.
After spending some time learning about parts therapy, we were once again partnered up and given a script. The instructor told us to work on something small like procrastination, but I encouraged my new partner to think big. “Let’s tackle something that means something,” I said.
I started reading the script, asking the specific questions when suddenly the poor girl went into convulsions, she began choking and tears started rolling down her face! I panicked and hailed over the instructor. He told her to imagine rising above this situation, pushing it further and further away, that we were in a safe environment. She immediately calmed down. I continued the script… a few minutes later that girl was GLOWING, she said she felt like a whole new person and gave me a huge hug. It was awesome.
Jody and I came home and downloaded torrents of the old VCR courses offered by Richard Bandler, John Grinder, and Milton Erickson. We watched them for 8 hours at a time. We couldn’t get enough.
We started listening to MP3’s and Jody got me into a program called Centerpointe. Centerpointe introduced me to binaural beats:
Binaural beats were originally discovered in 1839 by physicist Heinrich Wilhelm Dove. He discovered when signals of two different frequencies are presented separately, one to each ear, your brain detects the phase variation between the frequencies and tries to reconcile that difference.
In doing so, as the two frequencies mesh in and out of phase, your brain creates its own third signal — called a binaural beat — which is equal to the difference between those two frequencies.
For example, if a frequency of 100 Hz is presented to your left ear, and a frequency of 105 Hz is presented to your right ear, your brain “hears” a third frequency pulsing at 5 Hz, the exact difference between the two frequencies.
As my confidence in hypnosis grew I started writing hypnosis scripts over binaural beats. I loved the experience so much I incorporated hot air balloons, race cars, and wild magicians into my scripts. All I had to do was market them.
I used my knowledge of the Web to bounce through a few domain names testing different products, sales funnels, auto responders, membership plugins, and book titles.
That brings us here: Hello World, my name is Devin Bisanz, and this is my first blog… on my domain.
Of course, blogging is easy, making a popular blog is hard, but that’s our goal.
In order to get started we have to get this site indexed into Google… so I’m going to go to Google places, and register this site. Then I’m going to write more blogs talking about what to do when you first start a blog. Then as we get more traffic I’m going to pray that you like me, stick around, ask questions, test out hypnosis, and leave comments.
In NLP they say, “Trust in the process.” At this point that is all we can do.
Have a great and wonderful day.